Affiliate marketing is a great way to make money online. In this affiliate marketing tutorial, we are going to walk you through the basics of affiliate marketing. We will discuss what affiliate marketing is, how it works and why it can be profitable for you. We will also give you some tips on choosing a niche and finding affiliate products that have good commission rates so that your efforts don’t go unrewarded!
Affiliate Marketing Tutorial: The Basics
Affiliate marketing is a form of advertising where an affiliate (a website owner) will place links to products on the web. When somebody clicks through these links and buys something, the affiliate gets paid.
The beauty of affiliate marketing is that it can be done for little or no cost at all! you don’t have to create a product. You don’t have to create a service. You don’t have to be the expert.
You don’t even have to really sell the product because basically what you’re doing is you’re sharing a product or service with people that you might know such as family members, friends, your list of subscribers, or followers, whatever it might be.
All you have to do is find some good products – ones that are priced reasonably but also have a high commission rate – and start telling people about them via your social media channels, blog posts, videos, etc.
How Does Affiliate Marketing Work?
If you read the definition I provided above, then you have an idea of what affiliate marketing is, but I am sure you are wondering how the whole thing works. But before we jump in, there are two terms I think you need to become familiar with. They are Affiliate and Merchant.
An Affiliate in affiliate marketing is someone who promotes other companies’ products and services for a commission. Simply put, the affiliate is the middle-man between the company that offers these items for sale (known as merchants) and potential customers, aka their audience.
A Merchant is one who offers a product for sale. This person or company bears the burden of creating the product and any of the overhead associated with it. They use affiliates to advertise their products in exchange for a commission.
Now with that out of the way, affiliate marketing works basically in four easy steps:
Step 1. You, the Affiliate, find a Merchant that has an affiliate program for you to join. Once you are approved as an affiliate for their program, you will receive a link that tracks purchases associated with your account.
Step 2. You build a website or use a social media platform such as YouTube, Facebook, Instagram, etc… to place your affiliate link.
Step 3. As visitors come to your site or social media platform, they will see the link and click on it.
Step 4. If they purchase a product you have promoted, the merchant pays you a commission for the sale of that product or service.
What is an Affiliate Program?
An affiliate program is a program that companies (Merchants) have that allows people to join for free and promote their products and earn a commission. You would be surprised how many companies have an affiliate program. Just Google your favorite store and look at the footer of the site for “affiliate program”
One of the most popular programs for beginner affiliate marketers the Amazon Affiliate program. The reason why this is the most popular program for beginners is that it’s free to join and only requires you to have a functional website.
Once you’re accepted as an affiliate and you can get your affiliate link for any product on Amazon, you’re no longer limited to just having one universal affiliate link for the whole company.
How to Become an Affiliate for Amazon
In order to become an Amazon Affiliate, you will first need to sign up for an Amazon Associates account. To do this, head on over to the Amazon Associates registration page and fill out your information. Be sure that both of the boxes below “Associates Program” are checked so that you’re in compliance with their terms and conditions!
Next, click “Join”. You’ll be taken back to a confirmation page which includes a link to your Associate ID as well as some basic instructions about how affiliate marketing works. In particular, it’s important at this stage if you want to include images or banners from other sites within any promotional content – otherwise, they may flag you for copyright infringement!
What is an Affiliate Link?
An affiliate link is a special link that the merchant provides you to track the referrals you generate from your website.
When a visitor to your site clicks on the link and makes a purchase, you get a commission from the sale of the product you promoted on your site.
In the image below, you can see the affiliate link highlighted in orange. Just above that is my tracking ID. I will paste this link on my website or blog. This is the link that will take the user to the product that I want to earn a commission from.
For example, let’s say I have a website that I share my favorite recipes and cooking tips. I write an article about an awesome hot wings recipe using the Uten Air Fryer.
I go to Amazon and get the affiliate link for the air fryer and place it in the article using some sort of call-to-action like “Click here to check out the Uten Air Fryer”.
Ideally, visitors to your site will click on the link and be redirected to the page on Amazon and buy the air fryer. What’s even cooler is that even if they buy something other than the air fryer I recommended, anything that they add to their cart and purchase within 24 hours of clicking that link, I will get a commission for that particular product on Amazon.
Not many other affiliate programs offer this.
How Much in Commissions can I Earn?
Commissions will vary depending on the affiliate program you join. In the case of Amazon, their commission fees range from 0% – 10%. They also have special program fees that payout in dollar amounts.
Using Amazon’s Standard Fee Schedule you can see the different types of products and what you could expect to make per sale. In my example above I used an air fryer as the product to earn a commission on.
On Amazon, the air fryer falls under Home & Kitchen and it has a price of $76.99. Looking at the fee table below, this air fryer would fall into the “All Other Categories” at 4%.
Now I know 4% isn’t a whole lot for this particular item. In fact, you’ll only make about $3. Seems like a chump change, but there are plenty of affiliate programs out there that offer a higher percentage of payouts.
But don’t solely concentrate on the big payout. Place your energy into researching the products in your particular niche, writing quality articles, and providing value to your visitors.
At a minimum, if you do those three things, you will be well on your way to becoming successful as an affiliate marketer.
This is affiliate marketing tutorial is just a simple primer into how affiliate marketing works. The key thing I want you to from this article takeaway is that affiliate marketing is not a get-rich-quick method of earning money online. You will have to invest a lot of time to do all the things necessary to be successful.
Feel free to continue to look around my site. I am sure you will see that there are a few aspects to this business.
But don’t worry, I’ll do my best to put you on the right path to success.
Well, that’s about it for this affiliate marketing tutorial, but feel free to look around the site and learn so much more.